Haglöfs
Haglöfs is a Swedish high-quality outdoor clothing brand founded in 1914. In 2021, they are focusing on becoming climate neutral. A task that comes with quite a few challenges.
In the beginning of 2021 Haglöfs launched a campaign aiming at drawing attention to the fact that there is still a lot of work to be done for the climate, the message being: “We are now climate neutral. But we had to cheat to get there.”
We produced a film together with our friends at Futerra Stockholm, lead agency for the campaign, where Haglöfs CEO Fredrik Ohlsson candidly talks about the complexity of going climate neutral and how Haglöfs approaches the challenges involved. A thought provoking and fun project – and a reminder to us all that there is still a lot we can do for the future of our planet!