Blå Band
It’s safe to say that almost every Swedish kitchen has, at some point, had a Blå Band product in their cupboard. With a broad range of soups, sauces, outdoor meals, and casserole mixes Blå Band has been a loved classic since the 1950s. They are dedicated to making everyday cooking simple –providing quick, easy, and tasty products that makes everyday life easier, in-between meal snacks tastier, and outdoor trips smoother!
In close relation with Blå Band, we create content for always-on social media marketing, as well as campaign material for OLV and TVC.
To aid brand awareness and preference the content we create is both inspirational and relatable – with a strong focus on convenience and taste.
Life is short, and it’s hard enough balancing work-life even without grocery shopping and cooking. By having a content mix displaying an active (sometimes messy) family life and by providing tips on how to make eating and cooking a bit smoother and tastier, we hope to inspire people to adhere to Blå Bands message “tasty shortcuts are good shortcuts”.
All content we create is used in both Swedish and Finish markets.