5 must-haves in your social media marketing strategy
A successful social media marketing strategy requires thorough preparations and established routines. To help you structure your work, our strategist Evelina Andila, has summarized five fundamental pillars your social media marketing strategy needs.
Friend or foe? Let's talk AI!
We know AI can be a bit of a head-spinner. Understanding what's what, what it means and how to use it can be a lot to take in.
So, to help sort some things out we teamed up with AI to make a film… about AI!
Your guide to making sense of generational marketing
Marketing is all about tailoring your messaging to resonate with the target audiences. These audiences usually have a multitude of preferences, behaviors, and demographics, which can be tricky to navigate through. This is where generational marketing comes in.
In this article, we’ll give you an introduction to the five commonly agreed generations. We also share a few tips on how marketing can be adapted to appeal to them.
Futency welcomes four new colleagues
Futency begins 2022 by scaling up. By recruiting four new employees, they strengthen their team in the areas of production and project management, as well as digital strategy. Natalia Brynte, CEO and founder of the company: “We have had a significant increase on the client-side and want to deliver the highest quality possible in all situations. We take the needs of our clients very seriously, and, as we are growing fast, we now have even more excellent people on board.”
Learning to Sleep chooses Futency
When digital sleep clinic Learning to Sleep raises new capital, they invest it in brand-building – and teams up with Futency.
Natalia, CEO of Futency: “Learning to Sleep is a fantastic service that immediately engaged us. We are used to working with innovative companies – there’s an energy that suits us and our way of working. We're excited to make Learning to Sleep market leaders in research-based digital sleep treatment. Let’s teach the world to sleep!”
Opinion: “When the shit hits the fan your company culture is tested”
”The tools for crisis management are built during the good years. You cannot expect your staff to feel great during a pandemic outbreak - if they cried themselves to sleep during heyday”, writes Natalia Brynte, founder and CEO of Futency.
This is an opinion piece in Sweden’s largest ad magazine, Resumé (in Swedish only).
Rise of the communities!
“Once you have established your own community in social media – you own the platform. You only pay once for content in the long run, and you have full control of your data, your statistics, your follow-ups and your ROI”. Read what our experts Emma and Henrik has to say about building a community around your brand.
Futency produces ”We are for real” from HelaMalmö
HelaMalmö is a non-profit organisation arranging projects and activities aimed at young people in Malmö, Sweden. They reacted strongly when a neighboring municipality released a criticised commercial aimed at demonising Malmö. Futency offered to help HelaMalmö respond to the message in a pro bono case, and shot a new video called ”Vi är på riktigt” (”We are for real”).
Futency obtains ARU certification
Futency is officially ARU-compliant by the Swedish Association of Communication Agencies. This means that we have documented proficiency in responsible and ethical advertising. It also means that we take responsibility for following certain best practice-methods regarding advertising ethics and industry standards.
Futency joins as new partner to Minc
Futency has become a part of the official partner network at Malmö Incubator, Minc. We thereby join the ranks of Minc partners like Sony, SEB, E.ON and Lund University. This fall Futency holds a number of educational programs on digital marketing – a business area of growing importance to most startups.