Human behaviour + cultural context + tech

Futency helps brands to understand human behaviour + cultural context + tech.
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Why starting an unbranded content hub?

Nowness is a global video channel screening the best in culture, it is an unbranded site by LVMH. Fab Beauty is another example, an online media showcasing beauty professionals is another unbranded site that target only the dedicated within the beauty industry, by L’Oreal. Why are these brands creating a content hub without branding it? […]


The old agency model is broken

In todays media landscape many different kinds of agencies are in the battle of winning assignments from brands. But what offer is really needed to succeed? During the last years many content marketing agencies have grown fast, advertising agencies struggle to grow attention over time and PR agencies work changes since news distribution has changed; […]