Facebook recent update sent shivers down companies and news organizations spines. But rather than panic, this should be thought of as a raised bar for communication, which will lead to a more constructive and meaningful social media landscape for all.

First, a short summary: What the update in essence means is that content from friends and family will be prioritized over posts published by organizations. Posts and content that not drive engagement will therefore have a harder time to survive.

When companies react with fear and anxiety over this, it could possibly reveal a lot regarding the true nature of their current strategies, but also how they really think about it themselves. Since if you already have a presence on Facebook that engages people and drives conversation, you shouldn’t perceive this as doomsday – rather the opposite.

Facebook doesn’t make it harder for business per say. They make it harder for meaningless and spammy content. And this is not by any means a negative development. When the worlds dominating social network now take great strides trying to make its service more meaningful, it’s not far-fetched to think that the next era of social media is just around the corner. This next phase is based on a smarter and more mature digital environment in terms of marketing and advertising.

So, what are the concrete consequences? What will rise in importance if organizations wish to stay relevant?

The influencer hype will probably take a big blow. This is not to say that influencers days are counted, but rather that influencers who actually manages to gather a big following with relevant content will clearly stand out from the crowd. The world of influencers will be revised, and the good ones will remain.

One other thing that will be more important than ever is working with community management. Organizations will now have to pay attention to the isolated customer in order to maintain their communities. For things to be relevant and engaging, conversation and influence is key components which can’t be overlooked. And that’s the sole purpose of community management.

The gist; we ought to embrace this as an opportunity. All of us working with communication on social media must have to think once again regarding what content we put out. Organizations which doesn’t show users respect and neglect their intelligence, humor and time are soon to be old news. We also have a responsibility to connect people with information that gives them value. That’s the whole idea with Facebooks new strategy and updated algorithms.

Welcome back to the new year! We hope that you took the opportunity to relax and reload over the holidays. Now it’s time to get back to it and load the mind with new interesting stories and perspectives. With this post, we pick up were we left off and introduce as well as deliver interesting reads about technology and human behaviour. Enjoy! 

The infrastructure of the web and centralized services is not a static system, it’s frequently changing. To us in the field of communication, this constantly implies new contexts to consider while crafting our strategy and messages. This article looks into the state of SEO and what statistics and numbers over the years reveal about it. It turns out that SEO is by all means a highly relevant concept, but one that requires increasing attention to details. / – Moz

Uplifting news is a rare phenomenon in our times. Our feeds are dominated by reporting on reprehensive behaviour in global politics, the uncovering of structural sexual harassment and one environmental related disaster after the other. But hey, let’s feel better with some perspective. These shocking ads from the book Beyond Belief by Charles Saatchi gives us a crystal-clear indication of how far we’ve actually come, even though it doesn’t always seems like it. / – The Guardian

Remember The Sims? Yes, I mean that virtual advanced doll-house game many of us invested hours after hours in during our younger years. But why would anyone want to revisit the game today? This is a story of a woman who finds great value in managing the lives of her digital companions. Maybe you can too? / – GQ

Apps relying on gamification in order for people to get together is state of the art regarding dating and the digital. This has brought along promise of a improved love life for people not comfortable making contact in a physical, social setting. However, concerns about technology’s hollowing of romance is to a high degree still present. But here’s a story about how two young men paths crossed on the internet in a different way, one were technology led to a wedding. / – The New Yorker

.. and here comes a little bonus. If you’re interested in the psychological aspects of our digital love life, I strongly recommended this short fictional story – a highly debated and analysed piece over the last month that dissects the search for love in a digital landscape. 

We would like to wish you a Merry Christmas and a Happy New Year, with our gifts being some thoughtful reads. So, when you’re kicking back at the sofa, stuffed with all deliciousness offered by the holidays – grab your device and start to scroll. And for the record, that’s exactly what these articles are all about: human behavior, cultural context and technology. Enjoy!

When the majority of the worlds digital activities are centered on a dozen platforms, the inscrutable amounts of data we leave behind provide these services with unprecedented possibilities in terms of marketing. But how does the concept of privacy rank up towards smart, well-intended advertising? What is actually okay, and what is just creepy? / – The New York Times

Most of us have been there, watching the movie we love or laughing over certain scenes in it over and over again on youtube. However when it comes to this phenomenon, the medium or format can by all means differ, with movies being replaced by perhaps books or games. But what is this really? Why do we revisit things we know by heart and endings to? / – The Atlantic

Is the experience of running merely a physical one, or just as much a mental or even spiritual? It’s regardless one of the most primitive tasks a human being can perform, and many of us take pleasure in the solitude and peace that comes with it. But how does smart phones, apps and social media alter our relationship to running? Is it starting to evolve into something completely different? / – The New Yorker 

Social media pretty much follows a standard logic and format all over the globe. We use much the same applications, emoji’s and platforms. But on the receiving end there’s always people that thankfully differ– and with that also the cultural contexts they make sense of the world within. Recently, evidence surfaced which points toward that Russia influenced the outcome of the last US election with highly strategic use of social media. How could this be? Does American culture make its residents more inclined to being subjected for manipulation through social media? / – The New Yorker