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Human behaviour + cultural context + tech

Futency helps brands to understand human behaviour + cultural context + tech.
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How is one of the world’s largest social network for professionals using it’s data?

LinkedIn has a vision to create economic opportunity for every member of the global workforce. With 350 million members, LinkedIn has the members, the jobs, a unique understanding of the skills required to do those jobs, and a publishing platform. Some time ago LinkedIn acquired lynda.com, an online learning company. This was a missing ingredient to follow their mission and create an economic opportunity for members.  They had all the data around the skills required to obtain a role, now they can actually help people obtain those skills themselves.

Together with New York City’s $10 million public-private partnership Tech Talent Pipeline LinkedIn used insights from their economic graph to help deploy it’s resources strategically and grow the group of qualified tech talents.

“Developing the world’s first economic graph, in other words we are going to digitally map the global economy, what does that mean specifically? We are going to have a profile for every member of the global workforce, profile for every company in the world, we are going to have a digital representation of every job, every skill required to obtain those jobs offered through those companies. We are going to have a digital presence for every higher educational organization and university that enables people to obtain those skills, and we want to make it easy for every individual, every company and every university to share their professional relevant knowledge to the extent there are interested in and in doing so, the hope is that we can lift and transform the global economy. It’s not enough to standardize the skills required to obtain a role, it’s important that we train todays workforce in the jobs that are and will be and not the jobs that once were. “ LinkedIn CEO, Jeff Weiner says.

Imagine being a professional seeking a new job, you will be able to instantly know which skills are needed and LinkedIn will be able to suggest relevant online training to obtain the required skills, through Lynda.com, at your pace. Or scroll through Slideshare presentations about topics that interest them most. This means that the person seeking a job will be able to get up to speed in an easy way, or keep their profile and knowledge up to date continually monitoring which skills are needed in his or her field, to be relevant and of interest for future employers.

There will be possibilities for more strategic decisions regarding knowledge sharing and funding from public governmental organizations, to increase a knowledge base in their area and target those who need a specific set of skills to provide for their home market.

This is one way to use ones data, and grow your own business around it and at the same time actually contributing to a global economic growth. In last weeks post I wrote about unbranded content hubs, and the possibilities to gain insights and knowledge, LinkedIns use of data is one way of doing it. As Joe Pulizzi says: “Don’t build your house on rented land”

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